Marketing
browsers into buyers

The numbers first

Proof beats promises

Every engagement is measured. Here's what full-stack marketing has delivered for the brands I've worked with.

Case studies

Brands I've helped scale

Four different industries, one playbook: find the constraint, fix the foundation, then pour fuel on what works. Click any card for the full story.

B2CLuxuryeCommerce

Milano Di Rouge: AI-powered creative for a cult streetwear brand

A luxury streetwear label with 644K Instagram followers, founded by Milan Harris (1.3M followers). Since December 2025 I've owned their creative production, technical SEO and email retention.

↗ Premium AI creative at scale · faster Shopify storefront · email flows driving revenue

Full story

What I did

• Produced premium product and lifestyle imagery with Photoshop and Gemini, turning modern AI into a scalable creative pipeline for marketing.
• Ran full technical SEO and website audits on their Shopify store, front end and back end, to keep performance at its best.
• Built multiple high-converting Klaviyo email templates and campaigns, and reviewed every automated flow end to end.

What it delivered

• A deep library of on-brand marketing assets, produced in days instead of weeks.
• A cleaner, faster storefront that serves customers and search engines alike.
• Automated email flows that now drive a meaningful share of total revenue.

B2BB2CeCommerce

AnthroDesk: from Canadian upstart to category leader

An ergonomics brand with a small budget, an unreliable Magento store, and a crowded market. We turned creators into a marketing engine and rebuilt the foundation.

↗ 300% month-over-month growth · #1 in Canada · U.S. expansion

Full story

What I did

• Onboarded hundreds of YouTube, blog and social creators, trading free products for authentic reviews. A zero ad-spend growth engine.
• Recycled that creator content into backlinks, compounding organic rankings.
• Migrated the store from Magento to Shopify: no more downtime, clean inventory management.

What it delivered

• 300% month-over-month sales growth through 2020–2022's remote-work boom.
• Category leadership in Canada and real market share in the U.S.
• Promotion and SEO from the same budget, so every dollar worked twice.

B2CeCommerceLuxury

Alice in LaLaLand: a luxury storefront rebuilt for scale

Artisan headbands deserved better than a Wix template. A platform migration and a unified marketing stack gave this luxury brand room to grow.

↗ Smoother checkout · more organic traffic · one connected funnel

Full story

What I did

• Migrated Wix → Shopify for full design control and scalability.
• Wired email automation, Google Ads and analytics into one funnel.
• Restructured site architecture and product pages for search.
• Streamlined inventory and fulfillment with Shopify's native tools.

What it delivered

• Noticeably less friction from product page to purchase.
• Qualified organic traffic that keeps compounding.
• Marketing infrastructure that supports growth instead of fighting it.

B2CHospitalityBranding

The Ferns: an identity that earns trust on sight

In trust-driven industries, presentation is the pitch. A full redesign and brand system took The Ferns from inconsistent to instantly credible.

↗ Unified brand system · credible digital presence · lead-gen ready

Full story

What I did

• Redesigned the website around the expectations of their target guests.
• Built complete brand guidelines: typography, palette, logo standards.
• Set visual consistency rules for every marketing touchpoint.

What it delivered

• A professional presence that builds trust before the first inquiry.
• A team that can execute marketing consistently without oversight.
• A solid foundation for systematic client acquisition.

Experience

Eight years, every seat at the table

Designer, director, growth marketer. I've owned the strategy and shipped the work.

Services

One hire, the whole stack

Stop stitching together freelancers. From strategy to execution, everything below ships from one desk, and every piece talks to the others.

About

Marketer by trade, builder by habit